![]() And even so-so tracking can give us valuable clues about where conversions are coming from.īut clues alone aren’t enough. Of course, most marketers generally have an idea of what works. ![]() Even worse, your marketing budget may get cut. Get tracking wrong…and you won’t know whether your hard work is paying off or not. If you can get the tracking for your marketing to work, you’ll know exactly where and how your marketing drives business. Tracking is the best thing – and sometimes the hardest thing – about marketing. ![]() Editor’s Note: This post was updated on Septemfor comprehensiveness and accuracy.
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